Media Releases

Media Releases

Stay up to date with United Way Simcoe Muskoka’s latest news. Click the links below to download individual media releases.

Media Contact

Leah Wells, Marketing & Communications Specialist, United Way Simcoe Muskoka

C. 705.817.2100 | Email:

United Way Simcoe Muskoka Embarks on New Three-Year Community Investment Plan

May 10, 2022

United Way Simcoe Muskoka (UWSM) is embarking on the development of their next three-year strategy on community investment. In 2019 the Community Investment Plan laid out a shift in focus to a single priority under “Poverty Reduction and Inclusion”. An investment framework and funding model were constructed, consisting of multi-year collaborative projects designed to have significant impact within each of their sub-regions.

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United Way Simcoe Muskoka Announces Brian Shelley as Next Chief Executive & Philanthropy Officer

March 30, 2022

United Way Simcoe Muskoka (UWSM) is pleased to announce that Brian Shelley has been selected as our new Chief Executive and Philanthropy Officer, effective April 13th.

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Brian Shelley

United Way Simcoe Muskoka’s Chief Executive & Philanthropy Officer Announces Plans to Retire

March 25, 2022

After eleven years with United Way Simcoe Muskoka (UWSM), Dale Biddell has announced her retirement from her role as Chief Executive & Philanthropy Officer, effective March 31, 2022.

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Dale Biddell

March is the Month of Hope for United Way Simcoe Muskoka

March 2, 2022

During the month of March, United Way Simcoe Muskoka is running a campaign in support of their Urgent Needs Fund (UNF). “The Month of Hope” reflects on the lives impacted through the fund and works to bring awareness to the needs of the most vulnerable in our region. Every day in Simcoe Muskoka, more than 60,000 people are living under the strain of poverty and isolation and sometimes the immediate, most pressing needs go unaddressed.

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United Way Simcoe Muskoka celebrates Nonprofit Appreciation Week

February 16, 2022

February 14-20, 2022, is the first ever Nonprofit Appreciation Week in Ontario. It’s intended to celebrate the vital role nonprofits play in creating and maintaining healthy, vibrant, and inclusive communities. United Way Simcoe Muskoka (UWSM) is pleased to celebrate and support all the remarkable nonprofit and community organizations that serve our region every day.

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2021 Media Releases

United Way Simcoe Muskoka distributed more than $1.7 million in COVID19 relief funding in 2020 through the Emergency Community Support Fund

January 6, 2021

Over the course of 2020, United Way Simcoe Muskoka distributed more than $1,744,000 in funding to 61 local charities in Simcoe County and Muskoka. These organizations are responding to the pressing needs of the most vulnerable in our community while dealing with a sector-wide decline in revenue that puts their own future in question.

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2020 Media Releases

More than $850,000 in additional funding available to support Simcoe Muskoka agencies and frontline service providers

October 21. 2020

As part of the $350 million Emergency Community Support Fund (ECSF) announced earlier this year, Canadian Red Cross, Community Foundations of Canada and United Ways across the country are distributing more than $850,000 throughout Simcoe Muskoka as part of Phase Two of the ECSF. Nearly $2 million was distributed to more than 125 programs and services in our communities in Phase One of the ECSF.

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United Way Simcoe Muskoka has distributed $1.2 million to local charities and non-profits affected by COVID-19

August 18. 2020

Between June 10 and July 15, United Way Simcoe Muskoka (UWSM) distributed nearly $1,200,000 into Simcoe Muskoka communities, through the Emergency Community Support Fund. This funding will help local residents who have been made vulnerable by COVID-19 by enabling charities and nonprofits to adapt their services or launch new programs in response to the pandemic.

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Funding available for frontline charities and organizations supporting vulnerable residents through United Way Simcoe Muskoka and the Emergency Community Support Fund

May 25. 2020

United Way Simcoe Muskoka is accepting funding applications for the Emergency Community Support Fund (ECSF). The fund provides financial support to charities and other qualified donees adapting their frontline services to support vulnerable Canadians during the COVID-19 pandemic. The ECSF was announced by the Government of Canada and is administered in collaboration with United Way Centraide Canada, Community Foundations of Canada and the Canadian Red Cross.

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United Way Simcoe Muskoka providing additional funding for vulnerable seniors

May 19. 2020

While the COVID-19 pandemic has affected all residents of Simcoe Muskoka, many of our senior residents are particularly at-risk with potential impacts to their physical and mental health as well as their social wellbeing. To help vulnerable seniors (aged 55 and older) in our communities, United Way Simcoe Muskoka is funding several local services and resources. These programs have been funded by the Government of Canada’s New Horizons for Seniors Program.

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United Way Simcoe Muskoka launches relief funding for low-income residents and those affected by COVID-19

May 5, 2020

On May 4, 2020, United Way Simcoe Muskoka launched the second phase of our Urgent Needs Fund, an initiative that was successfully piloted from October 1, 2019 to March 31, 2020. In light of the impact of the COVID-19 pandemic, the Urgent Needs Fund is being expanded to help even more Simcoe Muskoka residents.

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2019 Media Releases

Creating an unforgettable holiday for Simcoe Muskoka children

November 4, 2019

United Way Simcoe Muskoka (UWSM) is pleased to partner with Canadian Forces Base (CFB) Borden and Simcoe Muskoka Family Connexions to bring Holiday with a Hero to our communities this November 30. UWSM will be helping children who have suffered trauma make this holiday season unforgettable for them and their families with this heartwarming event.

Holiday with a Hero will pair up to 75 Simcoe Muskoka children with local Heroes, including military, police, paramedics and firefighters on the morning of November 30. The children and Heroes will then be given a gift card so the children can buy gifts for their family and friends. The only rule? The children must also buy a gift for themselves.

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Kicking off the 1st annual Local Businesses, Local Love challenge!

August 19, 2019

On Wednesday, August 28, 2019, Wasaga Beach businesses will be participating in the first annual Local Businesses, Local Love challenge. These community-minded businesses will be donating 10-15% of the net sales on the 28th to United Way Simcoe Muskoka, doing their part to make local issues like poverty #UNIGNORABLE.

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UWSM celebrates 60 years of #LocalLove

March 12, 2019

Sixty years ago, John Diefenbaker was Prime Minister of Canada, Fidel Castro rose to power in Cuba, and Doris Day and Frank Sinatra were big stars. That same year, United Way came to Simcoe County as Barrie United Appeal.

The political and cultural leaders of 1959 have faded into the past, but United Way is still on the job, building a new future for citizens by tackling poverty head-on.

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