60 years of Local Love


On the eve of a milestone anniversary, United Way Simcoe Muskoka (UWSM) has launched new online tools to help local residents and businesses understand how their donations and volunteer support are making a difference in local communities. In this digital age, we’re identifying that ongoing community impact with the hashtag #LocalLove.

“The world has changed significantly since we were established in 1959, and we have evolved right along with it,” said UWSM CEO Dale Biddell, who has been instrumental in the registered charity’s region-wide expansion over the last six years. “But the speed of change has never been quicker than in the last decade. Our new website features a news feed, map, blogs, videos, newsletters and links to our very active social media channels.

“Our aim is for increased transparency in our operations, and increased interaction with the communities we serve across Simcoe County, Muskoka and the Town of Blue Mountains.”

Still focused on creating sustainable social improvements

What hasn’t changed in nearly 60 years is UWSM’s mission to tackle the most formidable social challenges faced by local communities – or its efforts to inspire area residents and businesses to rally behind those initiatives with the resources necessary for lasting change.

“We are constantly in touch with our community partners and with the latest research to ensure we’re making data-driven funding decisions that have the greatest possible outcome. Our grants complement and enhance the work being done by government and other agencies in our area by addressing critical gaps in funding and services.”

This year, UWSM is funding 30 programs across the region, with a primary focus on early interventions for at-risk children, youth and transition-aged young adults to help set them up for success as adults. Biddell says such poverty-reduction strategies can change the trajectory of individuals, families and entire communities – and everyone has a stake in its success.

“When we work together, the results are game-changing,” she adds. “Poverty erodes potential, but #LocalLove can beat poverty and make life in our communities better for everyone.”

Learn more about youth poverty in Simcoe Muskoka.

Local giving. Local love. #LocalLove



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